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OKX Launches 'The System Needs a Rewrite' Global Brand Campaign

New York, New York 10 May 2023 - OKX, the leading self-managed Web3 wallet app and a presenting partner of Tribeca Festival, today launched a new global brand campaign entitled "The System Needs a Rewrite," which boldly challenges the status quo and advocates for a new paradigm led by Web3 self-managed technology to replace existing centralized systems.

The campaign aims to grow OKX's existing base of Web3 entrants and its growing Web3 ecosystem, including the OKX Wallet, its decentralized exchange (DEX), NFT Marketplace, Web3 Earn and more. The campaign was produced in collaboration with BBDO New York, OKX's creative agency of record, and is being distributed globally via digital, print and out-of-home formats.

Haider Rafique, OKX's Chief Marketing Officer, said: "There are two camps of thoughts. One side suggests we update existing systems to create a better world. The other believes we need a system re-write. Our new campaign is a nod to those who believe we need to re-write the system into Web3. We envision a world where we all have more control, mobility and various ways to trade our assets. A world where software allows us to be our own bank, to be interoperable and to trade without any intermediaries. We are here to contribute to building this future. This campaign is the preamble to the first-of-its-kind Web3 products we'll release this year."

OKX has greatly expanded its Web3 offerings to meet the needs of beginners and experts alike. These include:

  • OKX Wallet: The world's most powerful, secure and versatile crypto wallet which gives users access to over 50 blockchains while allowing them to take custody of their own funds.

  • Newly launched MPC technology lets users easily recover access to their wallet independently, removing the need for traditional, 'written down' seed phrases.

  • DEX: A cross-chain decentralized exchange which aggregates nearly 200 other DEXs, with 200,000+ coins on more than 10 blockchains available.

  • NFT Marketplace: A multi-chain, zero-fee NFT marketplace that gives users access to NFT listings across seven top-tier marketplaces including OpenSea, MagicEden, LooksRare and Blur.

  • Web3 Earn: A powerful DeFi platform that supports earning and staking on 80 protocols across nine chains.

"Rewrite the System" follows last year's "What is OKX" global campaign, which introduced the new OKX brand to global audiences alongside Manchester City F.C. manager Pep Guardiola, Formula 1 driver Daniel Ricciardo and Olympic snowboarding medalist Scotty James.

Penafian
Konten ini hanya disediakan untuk tujuan informasi dan mungkin mencakup produk yang tidak tersedia di wilayah Anda. Konten ini juga tidak dimaksudkan untuk memberikan (i) nasihat atau rekomendasi investasi; (ii) penawaran atau ajakan untuk membeli, menjual, ataupun memiliki kripto/aset digital, atau (iii) nasihat keuangan, akuntansi, hukum, atau pajak. Kepemilikan kripto/aset digital, termasuk stablecoin, melibatkan risiko yang tinggi dan dapat berfluktuasi dengan sangat ekstrem. Pertimbangkan dengan cermat apakah melakukan trading atau memiliki kripto/aset digital adalah keputusan yang sesuai dengan kondisi finansial Anda. Jika ada pertanyaan mengenai keadaan khusus Anda, silakan berkonsultasi dengan ahli hukum/pajak/investasi Anda. Informasi (termasuk data pasar dan informasi statistik, jika ada) yang muncul di postingan ini hanya untuk tujuan informasi umum. Meskipun data dan grafik ini sudah disiapkan dengan hati-hati, tidak ada tanggung jawab atau kewajiban yang diterima atas kesalahan fakta atau kelalaian yang mungkin terdapat di sini.

© 2025 OKX. Anda boleh memproduksi ulang atau mendistribusikan artikel ini secara keseluruhan atau menggunakan kutipan 100 kata atau kurang untuk tujuan nonkomersial. Setiap reproduksi atau distribusi dari seluruh artikel juga harus disertai pernyataan jelas: “Artikel ini © 2025 OKX dan digunakan dengan izin.“ Petikan yang diizinkan harus mengutip nama artikel dan menyertakan atribusi, misalnya “Nama Artikel, [nama penulis jika ada], © 2025 OKX.“ Beberapa konten mungkin dibuat atau dibantu oleh alat kecerdasan buatan (AI). Tidak ada karya turunan atau penggunaan lain dari artikel ini yang diizinkan.

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