Azuki × Aniplex partnership is one of the most PMF defining moves in NFTs.
Key use cases explored till date:
> Anime.com live streaming: Gintama
> Anime.com Avatar wearables: Gintama
> Digital collectibles: Gintama, Fate strange fake
The entry point into a billion dollar eco
Context: Aniplex is a multi billion dollar global entertainment giant that has over 600+ top anime titles in their portfolio.
Access: Production, Streaming, music, distribution, merchandising and more.
Not just any titles: Demon slayer, Solo Leveling, Frieren, Bleach, Fate franchise and many more global household names.
Key takeaway: Gintama and Fate strange fake are just a starting point for Top IPs to come in and explore the Azuki ecosystem.
Azuki having both Aniplex and Dentsu as partners onboard also opens big access for Azuki’s own anime series Enter the Garden.
While most collabs in the NFT space with global production or distribution giants are usually just headlines with little scope.
Azuki x Aniplex goes a whole lot deeper because the PMF is so well defined:
✔️ Azuki: IP Anime series, co-created with the biggest names in the Anime industry. Opens up IP collaborations with top titles.
✔️ Anime.com: Livestream and discovery, where fans discover, chat and watch anime live. All free. no ads. *Brand New category*
✔️ Anime.com: direct distribution for license collectibles from anime brands. (Sticker NFTs, avatars, wearables explored)
✔️ Traction: 150K google search clicks and 370K+ MAUs in the last 30 days. 5-6M+ smart wallets made via acc abstraction.
Target users: Anime Streaming (400M+/ mo) and Anime Discovery (20M+/mo).
Key point: Every progress Anime.com makes has a direct link to $ANIME as well:
> Payment integration with shop.
> % Anime.com revenue > $ANIME buyback
Key takeaway: As traction grows. We will definitely see more and more deep collabs happen with Aniplex’s portfolio brands.
In summary, Azuki has one of the strongest value propositions in play within the $3T media and entertainment market.
Lastly, with No VCs and crowded cap tables. The ecosystem entry points are the NFTs and $ANIME, on the open market.
Bullish for NFTs as a whole. Stuff like this will open doors for many more brands. IKZ.


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