Azuki × Aniplex partnership is one of the most PMF defining moves in NFTs.
Key use cases explored till date:
> Anime.com live streaming: Gintama
> Anime.com Avatar wearables: Gintama
> Digital collectibles: Gintama, Fate strange fake
The entry point into a billion dollar eco
Context: Aniplex is a multi billion dollar global entertainment giant that has over 600+ top anime titles in their portfolio.
Access: Production, Streaming, music, distribution, merchandising and more.
Not just any titles: Demon slayer, Solo Leveling, Frieren, Bleach, Fate franchise and many more global household names.
Key takeaway: Gintama and Fate strange fake are just a starting point for Top IPs to come in and explore the Azuki ecosystem.
Azuki having both Aniplex and Dentsu as partners onboard also opens big access for Azuki’s own anime series Enter the Garden.
While most collabs in the NFT space with global production or distribution giants are usually just headlines with little scope.
Azuki x Aniplex goes a whole lot deeper because the PMF is so well defined:
✔️ Azuki: IP Anime series, co-created with the biggest names in the Anime industry. Opens up IP collaborations with top titles.
✔️ Anime.com: Livestream and discovery, where fans discover, chat and watch anime live. All free. no ads. *Brand New category*
✔️ Anime.com: direct distribution for license collectibles from anime brands. (Sticker NFTs, avatars, wearables explored)
✔️ Traction: 150K google search clicks and 370K+ MAUs in the last 30 days. 5-6M+ smart wallets made via acc abstraction.
Target users: Anime Streaming (400M+/ mo) and Anime Discovery (20M+/mo).
Key point: Every progress Anime.com makes has a direct link to $ANIME as well:
> Payment integration with shop.
> % Anime.com revenue > $ANIME buyback
Key takeaway: As traction grows. We will definitely see more and more deep collabs happen with Aniplex’s portfolio brands.
In summary, Azuki has one of the strongest value propositions in play within the $3T media and entertainment market.
Lastly, with No VCs and crowded cap tables. The ecosystem entry points are the NFTs and $ANIME, on the open market.
Bullish for NFTs as a whole. Stuff like this will open doors for many more brands. IKZ.


5.53K
124
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.

